On Wednesday, 25 May 2022, Spotify took the opportunity to celebrate a crop of African creators who are making their voices heard and, through that, showing the world the vast array of African talent.ย
Dubbed Sounds of Africa, the campaign highlighted six artists and six podcasters through a social media campaign in the week leading up to 25 May. It all culminated in a night of merrymaking in Johannesburg, South Africa, where some creators and music industry stakeholders were present.
The six podcasters included Kenyaโsย Mantalk.keย andย The Sandwich Podcast, Nigeriaโsย I Said What I Saidย andย Tea with Tayย and South Africaโsย True Crime ZAย andย After School is After School with Sis G.U.ย The six artists were Kenyaโs Chris Kaiga and Nikita Keringโ, Nigeriaโs Ladipoe and Preyรฉ, and South Africaโs Nomfundo Moh and Zoรซ Modiga.
The host for the evening was the multi-talented Patricia Kihoro, who kicked off the event with a fireside chat with Jocelyne Muhutu-Remy, Spotify Africaโs Managing Director. In her first-ever interview in the role, Muhutu-Remy shared about the Spotify journey in Africa and how platforms like Spotify can help out African storytelling on the map. A creator panel featuring Eli and Oscar of Mantalk.ke, Jola from the I Said What I Said podcast and South African artist Zoรซ Modiga reiterated the importance of telling our own stories as a way of changing the perceptions of the continent.
Spotify also announced the creation of the Africa Podcast Grant to help highlight voices from the continent. The $100,000 grant will be given to 10 creators telling Africaโs story. This fund aims to amplify underrepresented stories and perspectives in podcasting.
The party officially kicked off with Blinky Bill, who delivered an electrifying set that got everyone dancing. South African dancer-turned-artist Kamo Mphela took the stage right after with a building shaking performance. DBN Gogo was next with an Amapiano set before the main act of the night, Nasty C took the stage. The Coolest Kid in Africa definitely delivered, ending with his hit songย Particular.ย To close off the night, Juls took to the decks for an Afrobeats set that left everyone wanting more.
โThis is the first of many initiatives to come. We would like to highlight even more African creators on an even bigger scale to ensure that the whole world knows that Africa is not just a singular moment. It is here to stay. It is THE moment.โ โ Jocelyne Muhutu-Remy, Managing Director, Spotify SSA.
Photo Credit: Lesole Snap & Harmonix
Source: 3news.com
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