Morgan Heritage, three-time GRAMMY Award-Winning Reggae Album of The Year, band has partnered with Sub-Saharan Africa Live Entertainment mavericks, RAVE, to deliver its first ground-breaking African tour.
The Versatile 3x Grammy Award-winning Reggae group, Morgan Heritage, will perform their legendary hits and new material on their first full-scale African tour. This historic and record-breaking tour titled the ‘Island Vibes Africa Tour’ kicks off on October 2 in Johannesburg, South Africa and will take the acclaimed performers to several nations across West, Central, East and Southern Africa over an 8-week period.
The tour produced and managed by RAVE, a Pan-African live events mavericks, and Morgan Heritage’s CTBC Music Group, a GRAMMY Award-winning entertainment company, will be bringing the vibe and verve of the Caribbean to blend perfectly with the celebrated sounds, colour and vibe of each country stop. Combined with world-class production, seamless electronic ticketing, and RFID cashless trade experience, bolstered by comprehensive health and safety protocols for public events.
On the road, Morgan Heritage will interact, discover and collaborate with some of the freshest and biggest talents in each country to produce a collaborative album as they immerse themselves into the rich and diverse soundscapes of Africa.
Morgan Heritage commented, “Africa has always been home to us, which shows in the immense support we have enjoyed over the years from the continent. This tour is our gift to our brothers and sisters at home. We look forward to entertaining every single fan in every country as we continue to strengthen the shared bonds between Africa and the Caribbean.”
Despite the challenges sometimes associated with executing big ticket events across certain parts of the continent, logistics and infrastructure gaps, including varying health and safety guidelines, RAVE’s wealth of experience will help promoters to overcome and navigate any of such complexities to enable them to create epic fan moments.
Ruddy Kwakye, the Executive Producer for the tour and Chief Executive Officer of RAVE, said, “We look to systematize, scale, and sustain the Live Entertainment ecosystem in Sub-Saharan Africa through innovative partnership modelling, technology resourcing and high production values; this tour will allow us to do that and deliver memorable experiences for the fans.”
The mission of the partnership between Morgan Heritage and RAVE is to act as the spark and ignition point to bring performers, labels, promoters, and fans together to revive and scale the live touring circuit across the continent. For more information, please visit our website: www.theislandvibestour.com
For the full list of dates:
| CITY | COUNTRY | DATE |
| Johannesburg | South Africa | Sunday 2 October 2022 |
| Cape Town | South Africa | Wednesday 5 October 2022 |
| Harare | Zimbabwe | Friday 14 October 2022 |
| Kadoma | Zimbabwe | Saturday 15 October 2022 |
| Lilongwe | Malawi | Saturday 22 October 2022 |
| Addis Ababa | Ethiopia | Saturday 29 October 2022 |
| Accra | Ghana | Saturday 12 November 2022 |
Source: 3news.com
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