The above statement from Samuel Atuobi Baah on live radio demonstrates his expertise in artist management.
Scientifically, the ideal artist manager for successful musicians such as Shatta Wale should be someone who is extremely organized, well-connected, and knows the music industry inside and out.
Technically, the person should have great communication skills, negotiation talents, and a genuine desire to advance the artist’s career.
Importantly, the candidate should be adaptive, strategic, and have a strong understanding of marketing and branding.
Crucially, the perfect manager for a successful musician should be one who is aware of the artist’s personality, goals, and working style, and customize their management strategy accordingly.
Sammy Flex has demonstrated his collaborative and supporting abilities, and most all, he values Shatta’s autonomy.
This is why Shatta Wale will say, “Sammy is the best manager I have ever worked with so far”.