Chelsea FC Welcome Ghanaian Sports Journalist, Juliet Bawuah, As Their New Brand Strategy & Relations Manager


Berekum Chelsea; a Ghanaian professional football club based in Bono Region have welcomed Ghanaian sports journalist, Juliet Bawuah, as their new brand strategy and relations manager to take full responsibility for the quality, health, growth and profitability of the club’s relationships with its clients and fans by ensuring that their services and solutions are delivered in alignment with that client’s key strategies.

The deal was announced via the football club’s official twitter page on Wednesday, October 7, 2020. With less details made known for the public’s consumption, generally speaking, the appointment will see the award-winning sports journalist overseeing the internal communication of the club’s business units, looking for trends, handling problems, and analyzing communications, contracts, and negotiations.

And basically, she will help build positive relationships with fans and clients or downtown development authorities in order to attract new clients, fans and sponsors on board.

Accepting this offer, Juliet Bawuah tweeted; “Looking forward to this chapter. Honoured to have been considered for this role. Joining the wonderful guys at Berekum Chelsea as Brand Strategy and Relations Manager.”

Juliet Bawuah as a professional has interviewed FIFA President, Gianni Infantino as well as the former World Player of the Year and current Liberia President George Weah. She became well known as a result of her interview with Gianni Infantino, on the sidelines of a FIFA Summit in the North-Western African country, Mauritania. She also founded the Africa Women’s Sports Summit, a programme that brings together Africa’s leading female sports names and aspiring ones.

Before she started working at TV3 in July 2013, she worked with, CITI FM, the Globe Newspaper,, Metro TV, and ETV.[8] Prior to furthering her studies at Cardiff University, she worked with Euronews’ sister station Africanews based in Congo as the host of Football Planet and covered the 2017 AFCON tournament. She has appeared on the BBC as well and contributes for the Turkish broadcaster TRT.

Bawuah was an ambassador for the UNAIDS’ ‘Protect the Goal’ campaign. She was one of the known Ghanaians to pledge commitment to the campaign which was an initiative between UNAIDS and FIFA, to advocate for the prevention of HIV infection through sports.

In 2015, she was nominated for the Sport Media Pearl Awards. While in 2017, she was named as part of the panel of voting experts for the African Football of the Year Awards by the Confederation of African Football. And recently, she joined the voting panel for the BBC African Footballer of the Year, one of the most respected schemes in the football world. She was also among 49 other African journalists that made up the voting panel of the maiden edition of the ‘Africa Football Shop Player of the Year Award’

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