On the vibrant night of Saturday, July 26th, 2025, one of the most promising artists from Ghana’s Upper West Region, Northug, made a captivating appearance on TV3’s Showbiz 360, hosted by the ever-energetic Giovanni Caleb. His live performance of his nationwide hit song “Zaga” had the studio buzzing with energy and once again proved why he’s becoming a household name in Ghana’s music scene.
Northug’s appearance wasn’t just about music it was a moment of representation for the entire Upper West Region. During his interview, he used the platform to shine a spotlight on fellow talented artists from his region, proudly mentioning names such as Top Boy, Sambwoy, Best Gally, and Rekordz. According to Northug, these artists are all doing amazing work and deserve national recognition for their craft and consistency.
“There’s a whole world of talent in the Upper West Region that deserves the spotlight,” Northug emphasized.
As if that wasn’t enough excitement, Northug also took the opportunity to create buzz around his upcoming album titled Sakubo. Though he didn’t reveal too many details, he assured fans that the album will showcase his growth as an artist, featuring diverse sounds, deep lyrics, and powerful collaborations.
Northug’s rise reflects a new wave of northern artists making bold moves in the mainstream space. His ability to blend local dialects with Afrobeat rhythms makes his music both unique and widely relatable.
With “Zaga” still enjoying massive airplay and the anticipation for “Sakubo” growing, Northug’s journey is only beginning but it’s already making waves across the nation.
Stay tuned, because the Upper West is rising, and Northug is leading the charge.
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